Built by Hall of Fame speaker Sam Richter for the way working speakers actually win business. Find the events that pay, the executives who book them, and the relevance to close the call.
What the Speaker Engine is, what it does, and why working speakers built their prospecting around it.
"I'm a huge fan of the First Amendment. I just don't like the 'free speech' part."
Sam Richter / Hall of Fame Speaker
Sam has delivered more than a hundred paid keynotes a year for three decades. He didn't get there by mass-blasting cold lists or buying database access. He got there by a daily routine: find the conferences that pay, identify the executives who book them, and lead with a message relevant enough that they answer the email.
The Intel Engine is the AI-powered system he uses every day to grow a seven-figure speaking business, and he made it available to all speakers for less than the price of a steak dinner. It's not a database. It's not a list. It's the search-and-research workflow Sam runs himself, packaged so you can run it too.
The one event ready to book a speaker. The one decision-maker who can sign the contract. The one piece of intel that makes your outreach impossible to ignore. Complex Boolean searches run across the live web, scored by multiple AI models for relevance and likelihood-to-pay, then handed back as a few high-quality leads versus a haystack of maybes.
No "10,000 event planners" CSV. No outdated database. No spam fuel. The Engine doesn't pretend to know things it doesn't. Unqualified lead ists make speakers look like everyone else. The Engine helps you prepare for any meeting and makes you look like the only one who did the work.
Most tools hand you a list of ten thousand. We hand you the one decision-maker who's ready to book.
Sam's daily routine takes about ten minutes. Open the Engine, log five organizations he knows pay speakers, drop them in a spreadsheet (company, conference, date, decision-maker, contact), close the laptop. Five a day, five days a week, forty-eight weeks. That's 1,200 qualified suspects every year, and that's before he's sent a single email.
The follow-up is what most speakers skip. It takes 15–20 connection attempts before a decision-maker even responds. Most send one and move on. The math is the easy part. The discipline is the engine.
Every feature exists to solve one of four problems a working speaker faces every week: find the gig, find the person, prep the call, close the deal.
Type an industry, optionally narrow by city or keyword, and pick the type: In Person, Virtual, or Speaker RFPs. The Engine runs a complex Boolean query in the background, scores the results for relevance, and returns ten at a time. Page through, export to CSV, attack.
The add-on gig play: Already booked in Vegas on November 15? Search for in-person conferences in Las Vegas in November. You're already going to be in town. No travel cost. Get creative on fee. It's the easiest yes you'll ever pitch.
Topic GPT layers extra logic on top of conference search. It only surfaces events at least six months out (the booking window). It uses signals like venue type and known past speakers to predict likelihood the conference pays. And it tells you, in plain language, why each result is a fit for your topic.
It takes two or three minutes to run. That's a feature: every result is checked before it lands.
Type an industry. Get a relevance-scored list of associations, each with one-click access to their Events / Conferences page and Staff / Contact page. Most associations publish their conference calendar and at least some staff contact info. The Engine finds it for you.
Search by company or association, role (event executives, training, marketing, sponsorship, HR), and seniority level. The Engine runs a Boolean search, then uses AI to score each person on decision-making authority. Click any result for their LinkedIn, or click Find Email to run a verified-email lookup against employee directories, attendee lists, and membership rosters.
If a verified email isn't available, the Engine returns a confidence-scored prediction with reasoning.
Most corporate events never appear on a public conference website. Yet a 5,000-person company has internal conferences. Guaranteed. Search by industry, location, employee size, revenue, year founded, and keyword. Get a list of companies that fit. Drop a company name into Find Event Decision Makers. Repeat.
Find chiefs, VPs, directors at the function level, e.g., sales, marketing, HR, finance, etc.
Useful for warm-intro routes, executive sponsors, or speakers in your niche by attribute.
Runs against hundreds of millions of online employee directories and membership lists.
Trained on credible publications, government data, and reputable trade sources. The system is required to cite every source. The output is structured the way you'll deliver it: industry overview, startling statistics you can quote on stage, customer concerns, regulatory environment.
Build relevance with the audience in the first 60 seconds.
Strategic initiatives. SWOT. How to approach. What they care about right now. Who to reference. Which channels they prefer. The Engine pulls from earnings calls, press releases, executive interviews, and product updates, and then formats the brief for a 15-minute pre-call read.
Run it before every sales call. Not most. Every.
Personality profiles. Communication style. Emotional triggers. Words to avoid. Suggested meeting formats and communication based on how the other person will best respond.
It's a little spooky, yet based on thousands of users and their feedback, it's typically 90% accurate. Use it to frame the conversation and ask great questions, not to state facts. Walk in knowing how they like to be spoken to. Walk out booked.
Relevant Communications researches you, the prospect, and the prospect's company and then drafts an email, voice script, voicemail, or LinkedIn message tied to what they actually care about right now.
Follow-Up GPT runs Sam's value-added follow-up play: paste a relevant industry article, get a personalized message that gives before it asks. The 70/30 rule (70% value, 30% sales) automated.
Flags indemnification traps, suggests negotiation moves, benchmarks against industry standard.
If a list or document is online, the Engine finds it.
Find reporters covering your beat, podcasts hunting guests, blogs accepting contributors.
Ask anything, e.g., interactive exercises for a CEO group, opening hooks for an HR audience, fee-negotiation language. It already knows the context.
Paste a one-line ask. Answer a few clarifying questions. Get a 300 to 500 word prompt you can drop into Speaker GPT, ChatGPT, Claude, or any model. Better prompts → dramatically better results.
If the Engine doesn't know, it will ask questions. (Most AI tools won't.) Searches take 1 to 3 minutes because accuracy beats speed.
Speaker Recon is the single most-used feature in the Engine, and it's the one most speakers underestimate before they try it. Type any working speaker's name. Get every conference where they appeared on stage.
Why it matters: if a speaker who charges money spoke at an event, that event almost certainly has a paid-speaker line item. Their client list is your prospect list. And because conferences run on a calendar, knowing they hosted that speaker on October 21st means it'll likely be the second or third week of October next year, too.
Search by client list, past presentations, fee range, or biography. Sam runs his own name as a demo and more than 400 verified past presentations come back. That's 400 organizations he knows pay speakers, handed to anyone who searches.
You're already booked in Vegas, November 15th. Open the Conference Search Engine. Search Las Vegas, In Person, November 2026. Reach out to every other event happening that week with the same line:
"I'm already going to be in town. You don't have to pay travel. Let's get creative on fee."
It's the easiest yes in speaking. Most members find their first add-on within a week.
The Speaker Engine is packed with powerful features. Discover how to best use it to find speaking opportunities, decision makers, and how to ultimately win more business.
The Speaker Intel Engine is a product of SBR Worldwide, LLC, delivered inside Sam Richter's Know More University platform on Teachable. One member account, every Engine tool, plus the rest of the Know More! curriculum.
Sam Richter's education and technology company. Creator of the Know More! sales methodology and the Intel Engine product family used by companies around the globe to win more business.
samrichter.com →Sam's education hub, hosted on Teachable. Home to every Intel Engine product, the full Know More! sales curriculum, and member resources. Single login, every tool.
knowmore.university →The speaker-tuned edition of the Engine. Find paid gigs, build the prep, close the deal. Designed for working speakers who don't have time to do it manually.
Become a member →No commitments. No annual lock. Every update included for the life of your membership.
// Save $91 vs. monthly - about two months free
A premium, hands-on tier built for speakers earning $10,000+ per engagement. We run the searches, build the prep, send the emails, automate the follow-up, and feed you the gigs so you can spend your time on stage instead of in spreadsheets.
No. The Engine doesn't hand you 10,000 names. It runs complex Boolean searches across the live web, scores results with multiple AI models for relevance, and surfaces the few that matter: the conference that pays, the executive who books, the email that responds. Lists make speakers look spammy. The Engine makes you look prepared.
Every GPT in the Engine is trained on a curated set of credible sources including government data, reputable publications, association directories and thousands more plus the system is required to cite sources inline. There's a built-in audit step that verifies findings before returning them, which is why some queries take two or three minutes to run. If the Engine doesn't know, it tells you. (Most AI tools won't.)
Most members are running real searches in under ten minutes. The dashboard mirrors the four jobs (find, prep, communicate, ask), and every section has a starter video embedded right inside the tool.
Anytime. There are no contracts, no minimum commitments, and no trial period to track. Click the people icon in the Engine, choose Manage Subscriptions, and cancel. Future billing stops immediately. The rate you signed up at is locked in for as long as you stay a member.
Yes to the first; no to the second. Every new tool, search type, and GPT we ship is included at no extra cost. And your subscription rate is locked in for the life of your membership: when prices go up for new members, your price stays exactly where it started. The only way it changes is if you cancel.
Only what's online. The Engine doesn't hack private sites. About 80% of speaking opportunities are inside corporations, and those don't post conferences publicly. That's why the Engine pairs event search with company and decision-maker search: when you can't find the event, you find the executive who runs the events. That's where the calls actually get booked.
Sam Richter, CSP, CPAE is a Hall of Fame speaker and member of the Million Dollar Professional Speaker Group. He is founder and CEO of SBR Worldwide, LLC, the ormer CEO of the world's largest business library, and he's been building AI-powered programs since 2005. Sam built the original sales intelligence tools used to teach Fortune 500 sales teams how to research; productized them when fellow speakers kept asking for access. Read Sam's full bio at samrichter.com/bio.
Diamond Concierge is a higher-touch, done-for-you tier built for speakers earning $10,000+ per engagement. Members get custom search workflows built around their topic, hands-on prospecting and decision-maker research from the Engine team, priority support, and direct access to Sam. Think of standard membership as the tool, and Diamond Concierge as the team that runs it for you. Learn more at intelngin.com/diamondspeaker.
The Speaker Intel Engine lives inside Know More University, Sam's education platform on Teachable. After you become a member, you log in once at knowmore.university and have access to the Engine alongside any other Know More! courses and resources you've enrolled in. One login, every tool.
Same engine; speaker-tuned interface. The underlying search and AI infrastructure powers Intel Engines across financial services, manufacturing, technology, construction, and more. The Speaker Edition surfaces the tools and prompts working speakers actually use including Speaker Recon, Topic GPT for paid-conference scoring, speaker decision makers, speaker relevance tools, and the speaker-aware Speaker GPT without the noise of features built for other industries.
Join the speakers who run their prospecting on Sam's system. Cancel anytime. Every update, included.
Become a Member →